Nathalie Sonne, Carolin Neumann (mod), Anette Novak, Robert Drakogiannakis: Communities Revisited – Leaving the bubble behind, Reeperbahn Festival 2013
Not talking to your audience, your customers, your users is not an option anymore. While most companies have understood this, they – especially media companies – stay in their bubble and don’t spend too much time on thinking what kinds of communities they really need to build to survive the media crisis. This panel looks beyond simple social media communication and dives into the minds of people who get what it means to really interact with your target audience.
Many thanks to Anette, Nathalie, Robert and Carolin for the permission to share the recording.